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What You Need to Know About E-Commerce Store Design

by Alex Schnee

 When you are planning on creating a quality e-commerce site, then design needs to be at the forefront of your mind. Good design can encourage people to stay on your site and actually end up making a purchase, while bad design can cause users to leave your site and head to a competitor’s. This is why it is important to do some testing and see what your users respond well to.

Here’s some advice on how to use design properly so you end up with the results you want for your e-commerce store.

It should be simple

The simpler your design can be, the more likely you are going to end up getting those sales that you want and allow customers to have a positive experience. The more you add to your site, including images, text, features, and more, the less of a chance you are going to have someone complete the checkout process on your site. Make sure that you are using plenty of white space and that it is clear the actions users are supposed to perform.

It should direct users

Good design for e-commerce will ultimately lead to users completing checkout. Everything you design for your website should lead to that goal. Clear call to actions can be helpful, as well as following industry standards when it comes to design so that users don’t have to “learn” how to use your website when they arrive. From your home screen to your product pages, users should be able to see the similarities between your site and ones they have used before so they can go ahead and complete their order.

It should be consistent

Branding is an important part of any site, but this is especially true for e-commerce sites. You want to strike a fine line between looking like an authority in your space while also finding a unique angle. This also comes down to the way users interact with your website. You can use this by using a method such as headless commerce, which allows you to separate the frontend and backend of your website. Use the same type of imagery, font, and more to lend an air of professionalism. This can increase trust between your brand and your customer and make them much more likely to recommend your services or to make the leap and buy.

It should provide easy checkout

Checkout should be the simplest part of your website design, since it can be the area where your customers are likely to be the most distrusting. Making your checkout design similar to other options can be the best way to ensure that you will have customers purchase your product or service. You will also want to likely include a guest checkout option so that those who are not yet ready to sign up for additional offers can still purchase your product.

In summary

Once you have created a quality design, you are more likely to see sales come in and customers having an easier time navigating your website. This can lead to higher profits for you and encourage users to come back again in the future.