When you are running an online business, you will need to encompass various digital marketing techniques to help make it a success. You can do this in multiple ways, including SEO, PPC, email marketing, content marketing, and social media platforms. Having a reputable digital marketing agency run social media campaigns for your business using the available paid ads is an excellent way to boost your brand and sales. Below are some of the platforms you can consider using that can significantly affect the overall effectiveness of your digital marketing campaign for your company website.
If you are going to do paid ads on a social media platform, Facebook is one of the best, as this platform has almost three billion active monthly users. Your paid ads can reach far and wide, and the platform has various types of ads you can use in your campaign, including:
- Carousel Ads
- Image Ads
- Video Ads
- Slideshow Ads
- Collection Ads
When your Facebook advertising campaign is set up correctly and properly managed, it can prove lucrative for your business and show you an excellent return on investment. Click here for more information on using Facebook ads to give your business a boost and help it become a success.
LinkedIn is another excellent platform you can use to help get ads for your business in front of the people they are relevant to and increase sales. You can get your ads in front of the business decision-makers using this platform, and there are various types of ads you can use on an advertising campaign on LinkedIn. They have similar ads to Facebook, which can help boost sales for your business and increase brand awareness, making it an effective marketing tool.
You can also consider using Instagram for your paid ads, and there are many companies where most of their sales come through this platform. As it is owned by Meta, the same company that owns Facebook, they also have the same types of ads, and your ads can appear across both networks. It is an excellent platform for targeting a younger audience and can show you an excellent return on investment when you advertise on this platform.
YouTube is another excellent platform you can use for advertising your business, and the platform has around 122 million users daily. Users consume approximately five billion videos daily, so your ads can be far-reaching and show you an excellent return. YouTube has various types of ads available, and you can click here to see the different ads you can use in your marketing campaign.