On the Beat: Getting Upper Management on Board with New Vehicle Graphics

    When it comes to marketing, there are a lot of moving pieces. One of the most important decisions you’ll make is what type of marketing to invest in. For many businesses, vehicle graphics are a great investment. They’re affordable, and they offer a high return on investment. But sometimes, business owners struggle to get their upper management on board with this type of marketing. In this blog post, GDI Graphics will discuss some tips for getting your superiors on board with new vehicle graphics!

    1. Discuss The ROI of Vehicle Graphics.

    Any business owner knows that making a large investment can be a risky proposition. Before signing on the dotted line, they want to be sure that they’re getting a good return on their investment. This is especially true when it comes to vehicle graphics.

    One of the best ways to get upper management on board with new vehicle graphics is to discuss the ROI. Vehicle graphics offer a high return on investment, and they’re an affordable marketing solution. Make sure you have some numbers to back up your claims. Show your manager how much you can expect to spend on vehicle graphics, and how much you can expect to earn in return.

    By focusing on how vehicle graphics can increase brand awareness and lead to more sales, you can make a strong case for why investing in a custom wrap is worth it. With a little bit of planning and some convincing data, you can easily get upper management on board with your new vehicle graphics.

    2. Explain How Vehicle Graphics Will Help Achieve Marketing Goals.

    Your upper management is likely most concerned with the bottom line. So, it’s important to explain how vehicle graphics will help you achieve your marketing goals.

    Vehicle graphics are an increasingly popular way to promote a business. By turning a car, truck, or van into a moving billboard, businesses can gain valuable exposure in their local community. And, because vehicle graphics can be seen by people of all ages and backgrounds, they offer a wide range of marketing opportunities. For example, businesses can use vehicle graphics to raise awareness of a new product or service, promote a special sale or event, or simply make their brand more visible.

    Vehicle graphics can be used to target specific audiences. For example, businesses that provide services for seniors can use vehicle graphics to reach out to this demographic. In short, vehicle graphics offer an effective and affordable way to achieve marketing goals.

    If you’re trying to increase brand awareness, for example, vehicle graphics can be a great solution. They’ll help you reach a wider audience and generate more leads. If you’re trying to boost sales, explain how vehicle graphics can help you drive traffic to your website or brick-and-mortar store.

    3. Share Some Examples of Successful Vehicle Graphics Campaigns.

    If you’re having trouble getting your manager on board with vehicle graphics, try sharing some examples of successful campaigns. Show them how other businesses have used vehicle graphics to achieve their marketing goals. This will help your manager see the potential of this type of marketing.

    • A national home improvement store used car wraps to promote a special sale. The brightly colored wrap featured images of the sale items, as well as the store’s contact information. As a result of the campaign, the store saw a significant increase in foot traffic and sales.
    • A local pizzeria used window decals to advertise their delivery services. The bold red and yellow graphics were impossible to miss, and they helped to increase the number of delivery orders by 25%.
    • A regional airline used plane wraps to raise awareness of their new routes. The eye-catching graphics included the airline’s logo and website address, making it easy for people to learn more about the company. Thanks to the campaign, the airline saw a significant increase in web traffic and ticket sales.

    When designed and executed correctly, they can help to increase brand awareness, drive sales, and build customer loyalty.

    4. Offer To Test Out A Smaller Campaign First.

    If your manager is hesitant to commit to a large vehicle graphics campaign, offer to test out a smaller campaign first. This will help you gauge the effectiveness of vehicle graphics and show your manager that there’s minimal risk involved. With a little bit of planning and some convincing, you should be able to get your manager on board with a vehicle graphics campaign that will help your business succeed.

    5. Find A Reputable And Experienced Provider.

    Finally, it’s important to find a reputable and experienced provider of vehicle graphics. A reputable and experienced graphic design provider for vehicles is important for anyone who wants to make sure that their car or truck looks its best.

    There are a few things to consider when looking for a provider, such as their portfolio, the quality of their work, and their customer service. A portfolio will give you an idea of the provider’s style and range, while the quality of their work will speak for itself. Finally, good customer service is essential in making sure that you’re happy with the final product.

    By taking the time to research your options, you can be sure to find a reputable and experienced graphic design provider who will meet all of your needs. This will help ensure that your campaign is successful and that your upper management is happy with the results.


    Convincing your boss or upper management to approve new vehicle graphics for your company car, van, or fleet can be difficult. However, if you take the time to make a well-thought-out proposal that outlines the potential benefits of using quality vehicle wraps and graphics, you’ll increase your chances of getting a sign-off on your request. You know your company’s needs better than anyone, so use that knowledge to create a customized proposal that will showcase how investing in vehicle wraps can help achieve specific goals. When it comes to success, preparation is key – so get started today and see how Graphic Designs International can help you take your business’s marketing efforts to the next level!