July 2022

The benefits of email automation

Your sales team is always busy – generating new leads, talking to prospects, negotiating terms, or closing deals. Wouldn’t it be great to let them focus on important tasks instead of sending out followups? Luckily, there are many sales activities that can be automated.

Since your sales reps spend at least half of their time communicating with the prospects via email, email automation could be a powerful way to increase productivity and efficiency of your sales team.

Email automation can be a game-changer for businesses, large and small, allowing you to focus on building relationships and selling more effectively. By automating email outreach, you can free up time for your sales team to focus on other tasks – like making sales calls and meeting with prospects.Plus, automated email campaigns are often more effective than manual ones, since they’re better able to target potential customers and prospects.

For example, let’s say you run a small business that sells software products. You could use email automation to reach out to prospective customers who haven’t heard of your product before. Or, if you’re a sales development representative (SDR) at a larger company, you could use email automation to stay in touch with leads and keep them updated on new products.

Email automation tools allow you to send a large number of personalized cold outreach emails quickly and easily. This increases your chances of getting in touch with potential customers, and ultimately driving more sales opportunities.

Email automation can be a extremely helpful productivity tool. It can help to personalize your email content and adjust your performance based on past behaviors. Additionally, email automation can help to keep your Inbox clean and organized, making it easier to find and act upon important messages. By utilizing some of these features, you can make a big impact on your efficiency and communication with clients or customers.

All in all, the benefits of email automation include the following:

– increased response rate

– higher accuracy

– better team productivity

– consistency of your messaging

However, there are some limitations to email automation you should be aware of. First, it’s important to note that it’s impossible to 100% automate the process of prospecting or generating new leads. The quality of your leads will suffer if you rely on automated methods alone. Second, it’s important to set up your automations carefully and test them thoroughly before sending them out to your entire contact list so your emails don’t appear spammy or generic.

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Cyber Security’s Weakest Link Is Still Human Beings

 The internet has been around so long that it is easy to fall for the mistaken notion that we should have security nailed down by now. Just like in the analog world, crime in the cyber world will not ever go away. Society will have to forever be on its toes to stay one step ahead of the thieves. In so doing, we need to continue focusing on cyber security’s weakest link: human beings.

BenefitMall, a Dallas-based general agency whose business is primarily employee benefits, has been encouraging their brokers to embrace digital transformation. In a recent blog post discussing digital transformation, they dug into the importance of maintaining secure data transmission in a digital world.

One of the points of that post is that cyber thieves are more interested in identities than networks. In other words, the IT sector has done a fantastic job securing the networks on which the internet runs. One thing they haven’t been able to do anything about is the human element. So rather than trying to break into networks, cyber criminals put their efforts into stealing identities that will get them into networks without hacking.

The Art of Phishing

One of the easiest and most effective ways to steal a person’s identity is through practice known as phishing. Cyber thieves continue to make their phishing activities ever more sophisticated, making them hard to detect if you are not paying attention. In a nutshell, phishing is all about getting unsuspecting victims to voluntarily give your personal information via email and scam websites.

A typical phishing scam involves sending an email that looks like it’s coming from a legitimate company. Outside of the workplace, a consumer might receive an email purported to be from a well-known company – like Amazon, perhaps. Inside the workplace, hackers send emails to employees; emails disguised to look like messages from company executives, HR, etc.

In nearly every case, victims are instructed to click a link in the email. When the web page comes up on their browsers, they are instructed to fill in pertinent information. It could be account information – like usernames, password, and answers to security questions. It could also be personally identifiable information like name, address, and social security number.

Suspicion Is a Good Thing

A lot of us are the types of people who don’t want to spend our lives being suspicious of others. But when it comes to online activity, suspicion is a good thing.

BenefitMall encourages their brokers to establish email policies they can pass on to their clients. Those policies would help clients recognize the difference between a legitimate and illegitimate email purportedly coming from their brokers. The underlying goal of such a policy is to encourage clients to be suspicious.

Although such policies are good idea across the board, they are especially important in the arena of workplace benefits. Why? For tax purposes, employers and benefits brokers need to keep meticulous records that include all the personally identify information a thief would need to completely steal someone’s identity. Much of that information flies back and forth during the open enrollment period. If it is not kept secure, hackers could have a field day.

Evil men and women sitting behind computer terminals hacking away to break into a network make for good Hollywood action. In reality, there is an easier way for them to get what they want. They go after the weakest link in cyber security: human beings. We are often our own worst enemies in keeping our data secure. Needless to say that a little diligence would go a long way.

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