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March 2022

3 Skills Important to the Hospitality Profession

There’s no place like home. This is a sentiment that is shared around the world and it speaks to the feelings of comfort and security that people feel when they are are in their own community. When traveling, professionals in the hospitality industry want you to feel as though you are. To them, your happiness is tantamount to the work that they’ve done catering to your needs. Indeed, hospitality professionals lean on a well-rounded skill set to provide for the needs of all sorts of clientele.

1. Communication Skills

Among the most important skills to possess is the ability to communicate. When you are catering to all sorts of clients, who bring all kinds of needs, listening to their concerns is crucial. You want them to know that seemingly all of your energy is going toward the betterment of their stay. This is true, of course, but the key is for them to feel it.

Stefan Soloviev understands that communicating effectively is the foundation upon which success is built. When engaging with clients and also with colleagues, vendors and service people, it is important to remember that you are a representation of your employer.

2. Knowledge Development Skills

Working in the hospitality industry requires being knowledgeable about myriad details involved with temporarily housing people. Besides being familiar with rates, coupons and other aspects of the financial side of the business, you must also be familiar with compliance issues that exist on site. Such issues could concern food service if you have a kitchen in play, or even how much weight the elevator is capable of safely holding. A client could come to the desk asking about the chlorine to water ratio in the pool.

You should also have a working knowledge of the attractions and amenities offered by the local community. People want to know where the best restaurants are and at what point stores stop selling alcohol. It’s not so much about instantly understanding all of the facts and nuances involved in the job, but being instilled with the desire to understand as much as you are able to be a better asset to your employer and to the client.

3. Teamwork & Professionalism

These are such critical skills for any profession. People, whether they are clients or other staff members, can take any number of tones and attitudes in order to demonstrate their needs. As the professional face of the company, it is your job to absorb any and all tones and attitudes and to resolve issues with alacrity.

When working in hospitality, there’s a lot of common sense involved. Development of the above skills will serve you, too, in lots of situations.

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5 B2B Lead Generation Strategies That Spell Success

Lead generation is an extremely vital and effective method adopted by marketers to drive more customers to their organization.

Lead generation has come through many changes in the past few years, especially after the COVID-19 pandemic. And when it comes to B2B lead generation, the process has become all the more crucial in the current world. Today B2B customers no longer entertain traditional marketing methods. Today they rather prefer advanced digital services tools over traditional ones.

What are the benefits of B2B lead generation?

  • It helps increase the sale opportunities of your brand’s products and services.
  • It helps to build awareness about your brand, which ensures transparency and a good reputation for your company, along with customer trust.
  • Bring in more high-quality lead.
  • Provide you with the best opportunity to learn about your target audience.
  • B2B strategy is cost-effective compared to other marketing strategies.

In the post-pandemic era, B2B lead generation has evolved considerably. Since the market is highly competitive in today’s times, it makes sense to stay updated about the new B2B lead generation trends and strategies. Here are the five most significant strategies that will help you succeed in leveraging your lead generation efforts.

  1. Email marketing

Email marketing has been around for a very long period. Despite what many say, email marketing is still the best way to boost your B2B lead generation. This approach is proven to maximize your revenue in a very brief period. It is expected that by 2023, the number of people using email will shoot up to 4.3 million, which is more than half of the world population. This proves email marketing as one of the best strategies to spread information about your products and services to the right audience. Always keep in mind to create concise emails with interesting subject lines. The chief intention of sending email is to generate potential leads; therefore, adding a Call-To-Action mechanism with the email makes things streamlined and leads to more conversions easily.

  1. Account-based targeting

The difficulty in targeting and personalization increases with the number of decision-making involved in the B2Bbuying group. ABM, short for account-based marketing, have the potential to decipher this issue by considering a whole account that comprises multiple decision-makers rather than approaching them individually. As per the ABM benchmark survey report of 2021, the percentage of the respondents planning to implement the account-based targeting strategy exceeds 98%. The part played by ABM in B2B lead generation is enormous.

  1. Omnichannel outreach

The primary motive behind lead generation is to initiate a business dialogue with the right customer. In the last couple of years, the demand for self-service channels and contactless human interaction has expanded manifold. Omnichannel has gained maximum user attention as it delivers your message effortlessly via multiple channels to the customers. Your brand will have consistency across different platforms by adopting the omnichannel strategy. This strategy enables you to expand your business channels and prevent customers from getting confused between numerous information channels available.

  1. Interactive content

Every year, the competition in the online world is increasing manifold. To be successful in the marketing world and surpass competitors, you need to grab maximum prospect’s attention. The most effective and widely accepted method to achieve this is to put up high-quality content for the users. Reports show that 82% of the total website traffic is a result of high-quality video content, as they are informative and engaging at the same time. To make this happen, you need to create contents that keep the customers hooked to your website. Therefore, prioritize quality over quantity and make your content stands out from the pool of information available on the internet.

  1. Automation of sales cadences

Complete automation of sales cadence is another emerging trend in the online environment. The sales cadence tools help the salespeople to customize the outreach data, gain more leads, invest more time in personalization, keep a check on the progress, enable to check data more efficiently, and more. In addition, the automated cadence tool makes the whole lead generation process hustle-free. This helps the salespeople to focus on optimizing more sophisticated processes and save time on less critical areas.

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