Lead generation is an extremely vital and effective method adopted by marketers to drive more customers to their organization.
Lead generation has come through many changes in the past few years, especially after the COVID-19 pandemic. And when it comes to B2B lead generation, the process has become all the more crucial in the current world. Today B2B customers no longer entertain traditional marketing methods. Today they rather prefer advanced digital services tools over traditional ones.
What are the benefits of B2B lead generation?
- It helps increase the sale opportunities of your brand’s products and services.
- It helps to build awareness about your brand, which ensures transparency and a good reputation for your company, along with customer trust.
- Bring in more high-quality lead.
- Provide you with the best opportunity to learn about your target audience.
- B2B strategy is cost-effective compared to other marketing strategies.
In the post-pandemic era, B2B lead generation has evolved considerably. Since the market is highly competitive in today’s times, it makes sense to stay updated about the new B2B lead generation trends and strategies. Here are the five most significant strategies that will help you succeed in leveraging your lead generation efforts.
- Email marketing
Email marketing has been around for a very long period. Despite what many say, email marketing is still the best way to boost your B2B lead generation. This approach is proven to maximize your revenue in a very brief period. It is expected that by 2023, the number of people using email will shoot up to 4.3 million, which is more than half of the world population. This proves email marketing as one of the best strategies to spread information about your products and services to the right audience. Always keep in mind to create concise emails with interesting subject lines. The chief intention of sending email is to generate potential leads; therefore, adding a Call-To-Action mechanism with the email makes things streamlined and leads to more conversions easily.
- Account-based targeting
The difficulty in targeting and personalization increases with the number of decision-making involved in the B2Bbuying group. ABM, short for account-based marketing, have the potential to decipher this issue by considering a whole account that comprises multiple decision-makers rather than approaching them individually. As per the ABM benchmark survey report of 2021, the percentage of the respondents planning to implement the account-based targeting strategy exceeds 98%. The part played by ABM in B2B lead generation is enormous.
- Omnichannel outreach
The primary motive behind lead generation is to initiate a business dialogue with the right customer. In the last couple of years, the demand for self-service channels and contactless human interaction has expanded manifold. Omnichannel has gained maximum user attention as it delivers your message effortlessly via multiple channels to the customers. Your brand will have consistency across different platforms by adopting the omnichannel strategy. This strategy enables you to expand your business channels and prevent customers from getting confused between numerous information channels available.
- Interactive content
Every year, the competition in the online world is increasing manifold. To be successful in the marketing world and surpass competitors, you need to grab maximum prospect’s attention. The most effective and widely accepted method to achieve this is to put up high-quality content for the users. Reports show that 82% of the total website traffic is a result of high-quality video content, as they are informative and engaging at the same time. To make this happen, you need to create contents that keep the customers hooked to your website. Therefore, prioritize quality over quantity and make your content stands out from the pool of information available on the internet.
- Automation of sales cadences
Complete automation of sales cadence is another emerging trend in the online environment. The sales cadence tools help the salespeople to customize the outreach data, gain more leads, invest more time in personalization, keep a check on the progress, enable to check data more efficiently, and more. In addition, the automated cadence tool makes the whole lead generation process hustle-free. This helps the salespeople to focus on optimizing more sophisticated processes and save time on less critical areas.